The words "Design Happy" represent more than just a corporate identity, they are also the imperative that guides my work.

Here’s an absurd simplification of how we use our senses and our minds to interact with what surrounds us: We sense the world; What we sense makes us feel a certain way; We act (or not) on those feelings with (or without) the aid of our conscious minds.

That’s pretty much it.

If you buy that premise, and there is a lot of hard research that suggests you should, then you should accept the fact that everything we experience affects us emotionally to varying degrees. This is especially true for interactive transactions, where how we choose to act (or not) will likely modify how we will in turn be affected. That affect may then cause us to modify our responses, and on and on. Obviously, this sort of feedback loop can, and often does, lead to significant emotional changes resulting from very small interactions.

Designers in general and interaction designers in particular have a great deal of influence over the emotional state of their audience. They can satisfy and engage with good design and enrage with bad.

So let's make people happy, shall we? That's my plan.