Entry 4: Affect
Entry 4: AffectEntry 4: AffectEntry 4: Affect
Entry 4: Affect
  Affect is the longest section in this presentation, and with good reason. Like it or not, cognition is deeply intertwined with emotion. [For more on this, click the logo on the Design Happy home page.] If we expect to satisfy anyone we must pay attention to the affect of what we do and present.

It has always struck me as strange that so few application designers have paid attention to this simple fact -- even some who
claim they want their users to be satisfied.to Presentation
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