Thus: MTV.

Paula Abdul
"(It's Just) The Way That You Love Me"
Forever Your Girl
Virgin Records

As you try to read these words, you feel your eyes being pulled upwards to the "video wall" and you have to concentrate to attend to this text. [Unless you've turned off images or scrolled the animation out of sight.]

Notice that the cuts are quick. It doesn’t make any difference that they don’t make any particular sense. [Although you could make up your own story to explain them. More on that later.] The important thing is, they change most of your field of view quickly, the ultimate in activating the kind of arousal that occurs when we see motion. Your brain screams, "Something’s new. Something’s radically new. I’d better pay attention." Television exploits the beejeezus out of this. If you've ever watched TV and couldn’t motivate yourself to get up, this is one big reason why. Your attention was captured and held for ransom.