Intro Reflex Engagement Cognitive Engagement Affect You Are Here Efficacy Anxiety Sandwich Closing Remarks  
Affect
SWING HIGH

lastThe good news is, users will experience great affection for your application if arousal is high and the emotional valence is positive. Entertainment applications do this by using exciting images and sounds, in [their authors hope] a pleasurable context.
High arousal, very positive valence. High arousal, very positive valence.next
 
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