UGLY WORKS
(ASK THE RAT)
 At best,
that’s how most software tools affect
their users. Developers take this bland approach
to design and lose any possibility of
creating a genuinely enjoyable experience for
their users.
Other than acting from altruism, why bother providing
positive affect? Well, how many
people spent money to see E.T.? People
pay good money for rich positive affect.
It’s that simple.
What’s not simple is
intentionally creating specific affect. What’s even harder
is creating appropriate affect. It’s a
craft that great authors, musicians, filmmakers
and other artists have honed over decades,
and even they can’t always get it right.
The filmmakers who made E.T.
understood how and when to manipulate arousal and
emotional valence. Kids, don't try
this at home. Go out and hire artists, designers,
writers -- whoever knows
best how to create the affect that is appropriate for your application.
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