COMPARATIVE
LITERATURE
When I tell you to
seek out design professionals whose skills are
appropriate to your needs, I stress the word appropriate. The Wall
Street Journal and Wired magazine are both
designed for very specific affect.

Complete August, 1997 issue of WIRED.
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Wired magazine
changes constantly
and even tries to create a sense of
anxiety and fear. Just looking at it
gives you the sense that the future is
exciting and strange, thus
somewhat frightening.
"Where is it? What
is it? Is it
dinner or am I
dinner?"
Youll
want to read Wired to be
informed about our weird future so that
you can prepare for
it and defend yourself. |
| At the other end of the
design spectrum, The
Wall Street Journal is very staid
and stays that way for a purpose. The
Wall Street Journal has not
undergone a major change in its layout in
decades because the publishers want the
magazine to be regarded as a safe
and
stable source of information. |
Complete
July 24,1997 issue of The
Wall Street Journal.

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