Intro Reflex Engagement Cognitive Engagement Affect You Are Here Efficacy Anxiety Sandwich Closing Remarks  
Affect

COMPARATIVE LITERATURE

lastWhen I tell you to seek out design professionals whose skills are appropriate to your needs, I stress the word appropriate. The Wall Street Journal and Wired magazine are both designed for very specific affect.


Complete August, 1997 issue of
WIRED.

Wired magazine changes constantly and even tries to create a sense of anxiety and fear. Just looking at it gives you the sense that the future is exciting and strange, thus somewhat frightening.

"Where is it? What is it? Is it dinner or am I dinner?"

You’ll want to read Wired to be informed about our weird future so that you can prepare for it and defend yourself.
At the other end of the design spectrum, The Wall Street Journal is very staid and stays that way for a purpose. The Wall Street Journal has not undergone a major change in its layout in decades because the publishers want the magazine to be regarded as a safe and stable source of information.

Complete July 24,1997 issue of The Wall Street Journal.

Opennext

 
Back to MazeLast
FirstNextHome