GAME OVER

Oh, it’s finished. OK.

I’m making light of the fact that most applications to date have ignored affect. But I’m not demanding that application designers stir the blood of their users. Remember The Wall Street Journal and Wired. Just because one thing is boring and another is exciting doesn’t mean that they both haven’t been designed for affect.

If software users are going to enjoy their work, even to the point of becoming infatuated with an application, the application must be designed to engender a specific, appropriate affect. This is where software developers should seek professional help. [In one sense.]

It is appropriate affect is that makes an interface truly user-friendly.