HE SHOOTS! HE SCORES!

Let’s look at goals first. Let's replace our caveman with a video game player. A primitive goal would be, "Die, Baron of Hell, die!" Get through this guy so you can get to the next level.

There are, of course, short-term goals and long-term goals. I’d like to beat my best score but first I have to get through this round.

A common goal of application users is to accomplish the task, whatever that may be. The long term goal may be success at a job, or just getting a one more task out of the way.