Intro Reflex Engagement Cognitive Engagement Affect Efficacy Anxiety Sandwich You Are Here Closing Remarks  
Anxiety Sandwich

HE SHOOTS! HE SCORES!

lastLet’s look at goals first. Let's replace our caveman with a video game player. A primitive goal would be, "Die, Baron of Hell, die!" Get through this guy so you can get to the next level.

There are, of course,
short-term goals and long-term goals. I’d like to beat my best score but first I have to get through this round.
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The goal socially? Romance. In the short term, a pleasant date. In the long run, a good relationship.

A common goal of application users is to accomplish the task, whatever that may be. The long term goal may be success at a job, or just getting a one more task out of the way.next

 
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